Gender Analysis of HIV Communication Campaigns in Latin America and the Caribbean  THSAT09

Non-Commercial Satellite Back
Venue: SBR 1
Interpretation: None
Time: 18:30 - 20:30, 07.08.2008
Code: THSAT09

This satellite session will provide a participative gender analysis of HIV TV spots produced in Latin America and the Caribbean. The objectives of the session are: - Identification of the gender stereotypes, particularly about women, in the HIV TV spots produced in Latin America and the Caribbean - A shared understanding of how these stereotypes contribute to increase women's vulnerabilities to HIV - Production of recommendations for professionals involved in the development of HIV TV spots The TV spots will be selected from VIHdeo America, an anthology of HIV TV spots from the region that will be shown for the first time at an International AIDS Conference. This anthology contains 200 HIV TV spots from 24 countries of the region. This session will: 1) Make a practical link between two key issues of the response to the epidemic: gender and communication; 2) Bring a wealth of visual and historical information about HIV campaigns in Latin America and Caribbean, which is certain to attract interest 3) Constitute an opportunity for conference participants to better understand the challenges and opportunities to HIV prevention in the region where the conference takes place. The satellite will show that Latin America and the Caribbean have produced some of the best HIV campaigns of the world. However the region has also produced campaigns were women are portrayed as passive, submissive, and sexy but not sexual, where men are portrayed as dominant, aggressive, only wanting sex., and where language, music and color are used to reinforce gender role perceptions. Rather than presenting a prescriptive formula, this satellite session will be a live and interactive debate.

Pan American Health Organization

Presentations in this session:

PAHO gender analysis
Paulo Lyra

Mabel Bianco, Argentina
Sergia Galvan Ortega



    The organizers reserve the right to amend the programme.

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